Sheridan Smith took to the stage of Café de Paris today - dressed in pink, with freshly fitted peroxide blonde hair extensions, and a chihuahua under her arm - to launch forthcoming West End musical Legally Blonde, which will preview at the Savoy Theatre from December 5.
For those of you unfamiliar with the 2001 chick-flick starring Reese Witherspoon, or indeed the Broadway stage adaptation, the story of Legally Blonde follows ditzy yet smart sorority girl Elle Woods in her quest to be taken seriously at Harvard Law School.
To give a taster of what can be expected in the West End show, Smith (in character as Elle), along with fellow cast members Jill Halfpenny, Susan McFadden and Aoife Mulholland, performed a series of numbers from the show including Omigod You Guys, Bend and Snap, and Whipped into Shape.
So girly. So fun. But will it appeal to male theatregoers?
The show’s producer Sonia Friedman seems to think so.
Speaking at the launch, she said: “The message I want to get across to all of you here is it is a show not just for girls. It is a show for girls to take boyfriends, boyfriends to take girlfriends, grandparents to take kids, kids to take dads, boyfriends to take boyfriends.
“It is genuinely for absolutely everybody. It is a real guilty pleasure and men love it. They won’t admit it, but whenever I saw the show on Broadway, the people who came out with the biggest grins were the middle-aged men.”
Anything to do with the pretty blondes on stage in the skimpy outfits?