The British Council’s Edinburgh Showcase is a biennial platform for UK performers, designed to find opportunities for touring overseas and thereby open up new markets for the UK’s performing arts sector.
This year’s showcase will take place as part of the Edinburgh Fringe Festival from August 22-27. But for those not attending the fringe, the Council is this year extending the showcase online with a new website, and into mobile environments with a free app for the iPhone.
There are 27 showcase artists, and the website contains video trailers for each (a selection is below), along with blogs and social media interaction.
“The iPhone app will work in two phases,” explains British Council spokesman Alex Bratt. “Initially it will provide a guide to the showcase, including specially commissioned content about the artists, as well as our Twitter feed [@Edshowcase].
“Phase two will use GPS tracking to follow the ES2011 artists as they tour internationally and allow the audience to feed their comments and reviews on the productions directly through the app.”