The Sun is already a title with the highest circulation of any daily English-language newspaper in the world, selling over 3.1m copies daily to a daily readership of approximately 7.9m. So they are unlikely to have noticed the extra sale they made yesterday to me - or to any others who may have been lured by all the free press publicity in other papers like The Guardian that has attended their media partnership with the Royal Opera House to offer a ticket ballot for readers to attend the first night of their production of Don Giovanni on September 8 at greatly reduced prices from £7.50 to £30 (with free glass of bubbly thrown in with every ticket bought!).
I have already doubted elsewhere, in a blog posted on The Guardian earlier this week, if this is the right way to go about making high culture seem more accessible to the masses: after all, only a maximum of 2,200 people will actually get hold of those tickets, so as I said there, instead of taking the Opera House away from what I called “the corporate champagne-and-canapes image” that currently attaches to the place, the ballot “actually reinforces the elitism at the root of the problem, proving just how hard affordable tickets are to come by - in effect making it into another of life’s lotteries.”
In fact, you don’t even have to be a Sun reader to apply.