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*This* is what you do?

Oh, dear God. It seems Alan Yentob, whose official title is Director of Drama, Entertainment & CBBC and BBC’s Creative Director, has discovered YouTube. But not in a good way.

Unlike, say, geriatric1927, he’s not contributing something that’s eminently watchable, and taking part in a constructive way. Instead, he leers over the camera, doing his best to come off as friendly and approachable — and in the process, manages to seem even creepier than ex-con and recent YouTube convert, Jonathan King:

If the BBC is really serious about investigating the culture of user-generated content, then maybe it ought to approach it on its own terms, rather than indulge one of their senior execs in such a way that makes the whole Corporation seem incredibly patronising…

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