So Davina McCall has finally decided to quit Big Brother following the end of the next series, if reports doing the rounds are to be believed. While nothing official has been issued on this subject from McCall, Endemol or Channel 4, I can’t say I’m surprised and am amazed it has taken the Big Brother veteran this long to call it a day.
I find myself rubbing my hands together in glee at the prospect of Davina leaving the Big Brother house for the final time -could this be the final nail in a reality coffin that has taken some hammering in the last couple of years? I do hope so - if ever there was a show that’s well past it’s sell by date, Big Brother is it. The race row of Celebrity Big Brother aside, slipping ratings, tedious housemates and a pervading sense of been there, done that has made the prospect of yet another summer of hell on Channel 4 as welcome as a new series of Rock Rivals.
Maybe I’m out of step with the kids these days, but I just don’t see Big Brother as being all that relevant anymore, despite it still getting newspaper coverage that rivals John Barrowman’s TV exposure. But it would be a brave Channel 4 that could summon up the nerve to cancel the show that, sliding ratings or not, tent-poles the summer ratings landscape and overall audience share for the network. Can it really afford to lose BB during the months when ratings and share are down across all other channels?
Still, I can but hope, although I think the chances of Channel 4 firing the bullet are as slim as Davina McCall having a career as a serious actress in her post Big Brother life. Sorry Davina, we love you. Honest.
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